Privacy Policy

Last updated: March 2, 2026

sheets.works ("we", "us", or "our") operates the website sheets.works and provides Google Sheets consulting services and the Formula AI tool. This Privacy Policy explains how we collect, use, and protect your information.

1. Information We Collect

Information you provide

• Contact forms: Name, email address, company name, and project details when you submit a form on our site.
• Formula AI: Email address and optional company name when you sign up, plus the chat messages you send to generate formulas.
• Mailing list: Email address when you opt in to our mailing list.
• Payment information: When you purchase Formula AI messages, payment is processed by Stripe. We do not store your credit card details.

Information collected automatically

• Usage data: Pages visited, time on site, referral source, and browser/device information via Google Analytics and Vercel Analytics.
• Cookies: Google Analytics uses cookies to distinguish users and track sessions. Vercel Analytics is cookie-free.

2. How We Use Your Information

• Service delivery: To respond to your inquiries, deliver consulting services, and provide Formula AI functionality.
• Email communications: To send confirmation emails when you submit a form, sign up for Formula AI, or request a promo code.
• CRM: To manage our relationship with you via HubSpot, including tracking form submissions and project inquiries.
• Usage tracking: To track your Formula AI message usage via Upstash Redis (stored by email address).
• Analytics: To understand how visitors use our site and improve our services.
• Payment processing: To process purchases for Formula AI messages via Stripe.

3. Third-Party Services

We use the following third-party services that may process your data:

• Stripe: Payment processing for Formula AI purchases. Stripe Privacy Policy
• OpenAI: Powers Formula AI chat responses. Your chat messages are sent to OpenAI's API for processing. OpenAI Privacy Policy
• Google Analytics: Website traffic analysis. Google Privacy Policy
• Vercel Analytics: Privacy-friendly website analytics. Vercel Privacy Policy
• HubSpot: CRM for managing contacts and form submissions. HubSpot Privacy Policy
• Gmail SMTP (Google): Sending confirmation and notification emails. Google Privacy Policy
• Upstash Redis: Storing Formula AI usage counts. Upstash Privacy Policy
• Google Sheets / Apps Script: Lead collection and data storage. Google Privacy Policy

4. Data Retention

We retain your personal information for as long as necessary to provide our services and fulfill the purposes described in this policy. Specifically:

• Contact and CRM data: Retained as long as we have an active business relationship or legitimate need.
• Formula AI usage data: Retained in Redis as long as your account is active.
• Chat messages: Not stored by us after the response is generated. Messages are processed by OpenAI subject to their data retention policies.
• Analytics data: Retained per Google Analytics and Vercel Analytics default retention periods.

5. Cookies

Our site uses cookies from Google Analytics to track visitor behavior. These are third-party cookies used for analytics purposes only. You can disable cookies in your browser settings or use a browser extension to opt out of Google Analytics tracking.

6. Your Rights

You may request to:

• Access the personal information we hold about you.
• Correct inaccurate information.
• Delete your personal information.
• Opt out of marketing communications.

To exercise any of these rights, contact us at hello@sheets.works.

7. Data Security

We take reasonable measures to protect your information. All data transmitted between your browser and our servers is encrypted via HTTPS. Payment processing is handled entirely by Stripe's PCI-compliant infrastructure. However, no method of transmission over the internet is 100% secure.

8. Children's Privacy

Our services are not directed to individuals under 16. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. Your continued use of our services after changes constitutes acceptance of the updated policy.

10. Contact

If you have questions about this Privacy Policy, contact us at:

hello@sheets.works