The Data Drop publishes interactive data stories that get picked up by Reddit, Hacker News and the tech press. Every number below is pulled live from Google Analytics and Cloudflare. No inflation, no marketing math.
Designers, data people, engineers and product folks. The kind of reader who finishes a 4,000-word interactive and sends it to a friend in Slack.
Every drop is a launch. When one lands, it rides Reddit, Hacker News and press pickups for days. Your brand rides the same wave, on the page and in the send.
You deal directly with the person who designs, builds and ships every story. Replies within 24 hours, no agency markup, no media buyer in between.
From a single newsletter slot to a story built around your data. Every option puts you in front of the same audience.
One edition of The Data Drop, your brand front and center. Goes to 7,500+ readers who subscribed for great data stories, not for ads. One sponsor per send, never two.
A logo, mention or custom callout inside one of our interactive pages. Drops keep earning traffic from search and social long after launch week.
We build a bespoke interactive visualization for your brand, at the same editorial bar as the drops below. Distributed through our channels and yours.
A full Data Drop, end to end. You bring the data or the angle, we bring the storytelling and the audience. The kind of thing people share, not skip.
Pulled from Google Analytics and Cloudflare when you loaded this page. Drop-driven traffic is spiky by design: every spike below is a story launching.
The stories driving the most traffic in the last 30 days, straight from analytics. Click any card to see what a sponsor placement lives inside.
Mostly mobile, mostly Apple, mostly the US and UK. The audience profile of people who care how things look.
Not a rule, just the pattern we see in the numbers.
Time your first placement to a drop going out. Launch weeks are when the wave is biggest, on the page and in the send.
A newsletter slot a week or two later lands on readers who already met you. Second looks convert better than first ones.
The dashboard above is the same one we look at. You see what we see, before you book and after you run.
Tell us what you have in mind. We reply within 24 hours, and we'll be straight with you about what fits and what doesn't.